Welcome aboard

No pressure, and no wrong answers. Fill in what you can, and skip anything you are not sure about. You do not need fancy words, plain and honest is perfect. Everything you share helps us build your brand the right way. Take your time, and have a little fun with it.

Your brand

Here's the name and logo we designed for you. Let's lock it in.

We've been calling it Pearl

You saw it on your mockup. It is a calm pearl emblem, the shape of a single perfect drop.

You good with the name and logo?

Love it, keep it Mostly, I've got a small tweak Let's explore some options

Your product

Tell us everything. The more we understand it, the better we tell its story.

Describe it in your own words. What is it, and how does it work?

Top 3 features, and why each one matters

What problem does it solve? Who's struggling without it?

Materials, sizes, colors, or versions it comes in

What should it sell for?

You & your story

You are the heart of this brand. Help us tell it right.

Why'd you build this? The real story.

The moment it started. This is the gold we build your content around.

A bit about you, why are YOU the one to make this?

Your blog, quick permission

We write your blog articles for you, in your voice. A couple of choices, all up to you.

Can we publish them under your name?

Yes, you have my permission to use my name No thanks, just publish under the brand name

Want your photo on them too?

Yes, use my photo No photo, just the brand

If yes, upload a photo of you (skip if you'd rather not):

Where can people find you online?

Got socials already? Drop the links. Don't have them yet? Write "please create" and we'll set them up.

Your customer

The clearer we see them, the sharper everything we write.

Who's this for? Picture your dream customer.

Age, lifestyle, what they care about, what keeps them up at night.

Where do they hang out, online and in real life?

What do they buy or do now instead?

The one thing you want someone to FEEL the second they discover it?

Have fun with this one.

Look & inspiration

Show us the vibe you're going for.

Colors you love, and any to avoid

Brands or websites whose look you love, paste the links

Drop a website or Instagram link for any brand whose look you admire. This is huge for nailing your style.

If your brand were a famous brand or a celebrity, who would it be?

Just for fun, but it tells us a ton about the vibe.

Competitors or similar products, paste links

Who else is out there, and how is yours better?

How do you want to sound?

Pick any that feel like you.

Anything we should NEVER do or say?

Words you hate, things that just aren't "you."

Selling & goals

Where you are now, and where you want to go. You own and run your business. We build the platform behind it, and we're on your team every step.

Are you selling anywhere yet?

Your own site, social, in person, or not yet. If you have a link, drop it.

Any customers, reviews, or testimonials yet?

What's the dream for this?

Pick any that fit.

Grow it direct-to-consumer License it to a manufacturer Build it up and sell the business Not sure yet, open to guidance

Your goal for the first year?

Accounts & assets

A few practical things so we can set everything up in your name.

Do you own a domain?

Existing website?

Business email you'd like

Business entity (LLC) set up?

Photos of your product or prototype

Real photos of the actual thing help a lot. None yet? Skip it.

Any other photos or documents?

Sketches, notes, a patent, more shots, anything that helps us.

The vision

Last bit. Dream big here.

The big dream, if everything goes right?

A line you'd love a happy customer to say about it

Picture the perfect review. What does it say?

Anything else on your mind?

Take all the time you need. Once you send it, our team gets straight to work.